Freemotion Now an Approved Global Vendor for Crunch Fitness
Freemotion a division of iFIT, Inc., is proud to announce its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550 locations and over 3.5 million members, known for its high-energy clubs and No Judgments philosophy. With Freemotion added to Crunch’s approved fitness equipment lineup, franchisees can now bring a powerful mix of next-generation innovation and proven performance to the gym floor—designed to keep members motivated, challenged, and coming back for more.
“We’re excited to expand our partnership with Freemotion and give our network the option to leverage the brand for their clubs,” says Kent Ashley, VP of Sourcing and Procurement at Crunch Fitness. “Freemotion delivers the durability, performance, and innovation that match the energy and expectations of our members. This is another step forward in creating an even more engaging member experience across the Crunch network.”
Freemotion’s advanced technology and premium build quality deliver an elevated cardio experience—especially on the treadmill—combining comfort, precision, and reliability. Paired with immersive iFIT-powered training options, members can enjoy workouts that feel fresh, coached, and goal-driven.
More Ways to Train, More Reasons to Come Back
With more than a decade of leadership in high-performance commercial treadmills, Freemotion continues to raise the bar for the running experience. That expertise extends its GENESIS cable-based strength line and Smart Series cardio machines, giving Crunch members more dynamic, customizable options that complement the brand’s bold programming and high-impact training environment.
This partnership supports Crunch’s goal of making serious fitness fun by fusing fitness and entertainment. Whether members are building endurance, dialing up intensity, or strength training with versatile cable solutions, Freemotion equipment helps create a workout experience that adapts to every level—from first-timers to regulars chasing big goals.
“Crunch has built an incredible brand around energy, inclusivity, and results,” says Freemotion CEO Mark Watterson.
“We’re proud to expand this partnership and support franchisees with equipment that elevates the member experience and brings even more variety and performance to the Crunch floor.”
For franchise partners interested in learning more about the Freemotion and Crunch Fitness
partnership, please contact sales@freemotionfitness.com.
About Freemotion Fitness
Freemotion is the commercial division of iFIT Inc., a global leader in interactive fitness
technology. With a history of pioneering industry-first cardio and cable-based strength
equipment, Freemotion continues to redefine the fitness landscape through connectivity,
technology, and unparalleled innovation. Powered by the iFIT platform’s thousands of
on-demand workouts, Freemotion remains at the forefront of immersive training solutions
that help users everywhere live healthier, more active lives. For more information, visit
freemotionfitness.com.
About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 3.5 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, and India. Crunch is rapidly expanding across the U.S. and around the globe.