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Premium Pilates by Design: The Josef P Story

The studio operates a hybrid model: members can join instructor-led group classes, book 1-1 personal training, or train independently using the on-screen video content between scheduled sessions.

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Published On22 Apr 2026

The studio operates a hybrid model: members can join instructor-led group classes, book 1-1 personal training, or train independently using the on-screen video content between scheduled sessions.

About The Studio

Josef P is a premium Reformer Pilates studio based in Munich’s Schwabing neighbourhood. Inspired by the origins of Pilates, developed by Joseph Pilates in Germany over a century ago, the brand was built around a vision of bringing the method back to where it began, with a modern, lifestyle-led twist.

The studio operates a hybrid model: members can join instructor-led group classes, book 1-1 personal training, or train independently using the on-screen video content between scheduled sessions. For a concept built around that kind of flexibility, the NordicTrack Ultra 1 Reformer was the only reformer that made sense.

The Challenge

For Josef P, the reformer itself is the product. Every detail of the studio experience; the architecture, the café, the instructor training, is built around delivering premium Pilates. That meant the equipment choice was not just an operational decision. It was a brand decision.

The founders needed a reformer that could support both instructor-led classes and fully independent training sessions, without compromising on quality in either setting. It also needed to look and feel premium, something members would notice and talk about.

The Solution

Josef P chose the NordicTrack Ultra 1 Reformer across their Munich studio, with machines equipped with integrated screens to support their hybrid class model.

The setup allows members to participate in scheduled group classes with instructors, or drop in between classes and follow one of over 100 video tutorials independently. It is the exact model that the studio was built around, flexible, screen-enabled, and designed for both guided and self-directed training.

In Their Own Words

“We’re really happy to work together with the Ultra 1 Reformer. It’s a really premium product, which is a great fit for our premium studios. People are loving it, and that’s why they come to our studios.”

Paulina, Co-Founder, Josef P

“What I love about the machine itself is you feel the machine. The quality is just on point. I love teaching on this reformer because it’s so safe, it’s so stable, robust — and it’s so easy to transition between the different resistances. I just love teaching on the reformer.”

Josef P Instructor

“It’s so smooth to work on. You know, it’s a lot of fun. It’s not very complicated to work on the reformer — it’s easy to work on, it’s easy going. It makes fun, it’s a lot of sweat on the machine — and yeah, I really enjoy it.”

Josef P Member

The Result

The NordicTrack Ultra 1 Reformer sits at the centre of what makes Josef P work. It powers the group class experience, supports independent training between sessions, and delivers the premium feel that the brand is built on. For Paulina and Paul, the equipment is not just functional — it is a reason members choose Josef P over the alternatives.

Josef P continues to grow, with new locations in planning and a Palma de Mallorca studio opening in 2026. The NordicTrack Ultra 1 Reformer will be part of that expansion.

Interested in bringing the NordicTrack Ultra 1 Reformer into your studio? Get in touch with the Freemotion team to find out more.