ICON Health & Fitness, Inc.

ICON Health & Fitness, Inc., is the world's largest manufacturer and marketer of fitness equipment. www.iconfitness.com

Company History

ICON's roots date back to 1977, when two Utah State University business majors, Scott Watterson and Gary Stevenson, began a small import company. Their company, Weslo, then ventured into the fitness industry by manufacturing mini-trampolines and creating ProForm Fitness, Inc., as an additional brand name. Weslo expanded from there and began including a more diverse selection of home fitness products. Part of the original company was sold in 1985, then again in 1988 to Weider Health & Fitness, Inc. In 1994, Watterson, Stevenson and other executives teamed with Bain Capital of Boston to form ICON Health & Fitness, Inc., headquartered in Logan, Utah.

Brand Names

ICON sells fitness equipment under the following company-owned brand names: NordicTrack®, ProForm®, HealthRider®, Weslo®, Weider®, IMAGE®, EPIC® and FreeMotion®. Reebok® and Gold's Gym® branded fitness equipment are sold under license.

Channels of Distribution

ICON sells its products through virtually every channel of distribution available:

  • »  Direct sales via 800-numbers and the Internet
  • »  Its own catalog, Workout Warehouse
  • »  Department stores, such as Sears
  • »  Mass merchandisers, such as Wal-Mart and Kmart
  • »  Sporting goods retailers, such as The Sports Authority
  • »  TV shopping shows, such as Home Shopping Network and QVC
  • »  Home improvement stores such as Home Depot
  • »  Membership based and non-membership based fitness facilities such as 24 Hour Fitness, Gold's Gym, YMCA's and JCC's through its FreeMotion Fitness division.

Product Innovation

ICON holds 195 patents, has 131 patents pending and created multiple new categories and features of fitness equipment including SpaceSaver®, CrossWalk™, Incline Trainer®, and iFIT®.


ICON has 10 manufacturing facilities in the United States, Canada and China. The majority of ICON's manufacturing takes place in northern Utah.