FreeMotion Fitness™ Brings Innovation of Commercial Fitness Equipment to the Home

Specialty fitness retailers now carry light commercial and specialty fitness equipment

(COLORADO SPRINGS, CO, August 1, 2007) — FreeMotion Fitness™, the innovation leader in the commercial fitness industry, announces its entry into the Specialty Fitness Channel. FreeMotion Fitness will debut a complete cardio and strength product line for the home and light commercial use at the Health & Fitness Business Show in Denver, August 2007.

Specialty Fitness Retailers will be excited to hear that FreeMotion Fitness plans to offer a wide range of products with different price points. The home exercise equipment industry is driven by a constant stream of new and improved products as the industry seeks to satisfy consumer demand for more effective exercise equipment. As the American population has become more educated on the benefits of being more active and health-conscious about fitness, this has resulted in home fitness equipment growth in sales from year to year.

"The heritage of FreeMotion Fitness is innovation. Our products are designed to offer a superior experience and performance for the home user," said Patrick Hald, President and COO of FreeMotion Fitness. "The timing is perfect and we look forward to establishing long-term relationships in this channel. We offer Specialty Retailers a complete product range for the home with cardio, strength and studio products at various price points."

FreeMotion Fitness has named Pat McGinnis as the Director of Specialty Fitness Sales. McGinnis has more than two decades of experience working with Specialty Fitness Retailers. His background has included working in all capacities from the retail sales floor to VP of Sales for a major bike manufacturer. With the addition of McGinnis, FreeMotion Fitness has strengthened its management team to prepare for the company's next level of development. His background creating sales solutions and long-term partnerships will be instrumental in taking FreeMotion Fitness into the home and light commercial markets.

The new line of FreeMotion light commercial and home specialty equipment will be released in the fall/winter of 2007—consumers can find out more by visiting their local Specialty Fitness Retailer or


FreeMotion Fitness is committed to making products of incomparable quality and performance in the commercial industry today. They offer wall-to-wall solutions with FreeMotion functional equipment, FreeMotion Cardio and FreeMotion EPIC strength. They also provide the FreeMotion i.Tonic Whole Body Vibration Platform, FreeMotion Circuit Training programs and studio solutions with Studios Made Simple; Reebok Professional Studio products, Reebok Tomahawk indoor cycles, and FreeMotion Group and Personal Training. FreeMotion Fitness has recently integrated their commercial features into a new premium line of light commercial and home equipment. FreeMotion Fitness strives for excellence throughout the product's life — from concept and design to manufacture, delivery, installation and more. Extending their commitment beyond the initial sale, providing customers with comprehensive education, on-going support and industry-leading products — helping customers get the most for their facility. For more information, visit or call 877.363.8449.