U.S. Ski & Snowboard
Complete gym redesign at the USANA Centre of Excellence to support 250 elite athletes and staff.
In late 2023, we partnered with U.S. Ski & Snowboard.
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In late 2023, we partnered with U.S. Ski & Snowboard. Our project involved a complete re-design of the USANA Centre of Excellence’s gym, outfitting it with new Freemotion cardio and strength equipment, as well as select NordicTrack cardio machines, to support nearly 250 elite athletes and staff.
iFIT Helps U.S. Ski & Snowboard Stick the Landing
“This partnership is a natural fit because both iFIT and U.S. Ski & Snowboard are deeply committed to excellence, innovation and the progression of athletic performance,” said Mark Watterson, iFIT Commercial CEO. “For iFIT, this collaboration aligns with our purpose to serve athletes of all levels and abilities by providing them with cutting-edge cardio and strength equipment and immersive training experiences.”
The Physical Remodel
The iFIT makeover began with adding state-of-the-art equipment like the Incline Trainer and Relfex treadmills, Freemotion Glute-Ham Developers for lower body strength, and more to the Centre of Excellence gym. The Dual Cable Cross, a favourite among the trainers, accompanied those machines as well to facilitate strength and mobility exercises.
“The Freemotion Dual Cable Cross is a standout piece in this retrofit,” said Watterson. “Its versatility allows athletes to perform a wide range of functional, multi-plane movements, making it ideal for strength, stability and power training. The ability to adjust resistance and specific positioning ensures athletes can customise their workouts to target specific muscle groups relevant to skiing and snowboarding.”
The Incline Trainer represented another new supplement to the floor, which permits cardio training while simulating mountain-like conditions. New cardio bikes were installed as well infused with engaging and informative visual content.
“I utilise the iFIT bikes with athletes the most out of all the cardio equipment because the screens allow me to see their power output as well as their RPM, and their distance,” said Maddison Beck, Athletic Development Coordinator at U.S. Ski & Snowboard. “I can individualise each athlete’s program while allowing them to have that individual feedback.”
“These additions are particularly exciting because they cater to the specialised needs of elite athletes preparing for world-class competition,” Watterson said.
Freemotion also dropped in several of its versatile FitRigs during the remodel. Users can go from squatting to core-strengthening leg raises to simple pullups in a matter of seconds with the equipment. Foreste Peterson, the Athletic Development Coordinator at U.S. Ski & Snowboard, went as far as to call it the “one stop shop.”
“You literally can do everything there,” Peterson went on. “You can do any kind of lower body move, lunges, and then go right into a core exercise. You can literally target your whole body.”
Top Content Made By Top Athletes & Trainers
We at iFIT also introduced our Train for the Slopes workout series as part of the partnership. Our trainers, Knox Robinson and Shannon Cooper, collaborated with professional snowboarder Lindsey Jacobellis and alpine skier Ryan Cochran-Siegle to assist athletes in their training, both from a physical and mental perspective.
In the content series, the four of them guide individuals through cardio, flexibility, balance, and HIIT workouts to prepare for their trips up and down the mountain. We also share tricks and tips from our years of experience throughout the series.
A Partnership that Shreds
Both we at iFIT and U.S. Ski & Snowboard have benefited from the partnership through new events and collaborations. As competitions have kicked off for the season, it’s been equally rewarding to see the athletes perform at their peak and share their expertise on the iFIT platform for everyone to enjoy.
"The equipment that iFIT produces matches our desire to push the boundaries to help our athletes get fitter, stronger, and faster,” said Sophie Goldschmidt, President & CEO, U.S. Ski & Snowboard. “We love this relationship with iFIT where we fully outfitted the gym with all the new equipment. There was a lot of excitement both from our high performance experts, and doctors, and medical practitioners. It's really revolutionised this centre.”
iFIT understands that the difference between a stuck landing and a wipeout or the between gold, silver and bronze, is sometimes made in the gym rather than on the mountain. We are eager to provide an edge that will put goals more within reach.
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