Industry Insights
Explore expert perspectives, company news, press releases, and practical resources for building fitness spaces that perform.
Modernising Strength Training: The Importance of Upgrading Cable Equipment
Peak season puts added pressure on every part of a fitness facility. Discover how proactive planning, equipment evaluation, and operational improvements can help operators create a smoother, more engaging member experience before the busy season begins.
Rethink Safety on the Pilates Floor
Traditional reformers can create friction around safety, supervision, and member confidence. Discover how NordicTrack reformers powered by iFIT are helping facilities reduce risk, simplify onboarding, and create a more scalable Pilates experience.
Fitness That Speaks Their Language
Discover how iFIT’s professionally dubbed Spanish-language workouts are helping facilities create more inclusive, engaging fitness experiences. With 300+ Spanish workouts and support for 10 languages, Freemotion is helping operators better connect with a wider range of members.
Why Summer Is a Strategic Time to Plan Facility Improvements
Here’s why the smartest operators don’t waste the summer months.
Premium Pilates by Design: The Josef P Story
The studio operates a hybrid model: members can join instructor-led group classes, book 1-1 personal training, or train independently using the on-screen video content between scheduled sessions.
The 24 Series: Everything That’s New, and Why It Matters
The 22 Series set the standard for connected cardio. The 24 Series builds on it with smarter technology, deeper integration, and a more immersive member experience.
What Today’s Gym Members Actually Want, and How to Give It to Them
The fitness industry is shifting. Today’s members aren’t chasing aesthetics, they’re prioritising longevity, movement, and feeling better. Here’s what that means for your facility.
Fill Every Reformer, Every Hour
Most Pilates studios are limited by class schedules and instructor availability. Here’s how on-demand programming can expand access, increase utilisation, and support your instructors.
Egym and iFIT Expand Connected Training Through New Cardio Integration
EGYM, a global leader in smart fitness and health technology, and iFIT announce the integration of iFIT portfolio brands Freemotion and NordicTrack into the EGYM ecosystem. Launching today, the new best-in-class cardio i
iFIT and Arcis Golf Expand Partnership to Deliver Exclusive Golf-Fitness Content and Equipment Nationwide
iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to includ
Freemotion Now an Approved Global Vendor for Crunch Fitness
Freemotion a division of iFIT, Inc., is proud to announce its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550 locations and over 3.5 million members, known for its high-energy clubs and
Huguley Fitness Centre
The award-winning Texas Health Huguley Fitness Centre’s journey exemplifies the transformative power of a strategic partnership with Freemotion. Adopting a holistic approach to fitness centre revitalisation, Freemotion was able to prioritise inclusivity, engagement, and innovation, resulting in the fitness centre not only achieving financial success but also solidifying its position as a trusted provider of health and wellness services in the Texas community.