Freemotion X Ziva
Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
Freemotion Fitness Announces Strategic Partnership with ZIVA to Expand Product Portfolio
Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
“Freemotion has always been committed to delivering best-in-class product solutions, and partnering with ZIVA takes our free weight offerings to the next level,” said Cristal Beckstrom, Product Manager at Freemotion Fitness. “By combining ZIVA’s decades of expertise in strength and functional training with our legacy of cardio and cable innovation, we can now offer facilities a truly comprehensive product range.”
As part of the partnership, Freemotion will incorporate ZIVA’s high-performance, commercial-grade dumbbells, barbells, kettlebells, and weight plates into its product family—fully rebranded as Freemotion equipment. This includes the latest polyurethane-coated free weights and premium bumper plates designed with safety, durability, and aesthetic appeal in mind. Built to last and designed with modern aesthetics, these free weights seamlessly integrate into Freemotion’s overall look and feel.
The addition of these new Freemotion free weight options will complement Freemotion’s GENESIS and EPIC selectorised strength machines, racks, FitRig solutions, and the innovative 22 SERIES cardio line powered by iFIT, including their newly released Plate Loaded strength line.
A Comprehensive Fitness Solution
The expanded offering underscores Freemotion’s commitment to holistic fitness. Whether members are looking for dynamic small-group training, individual strength sessions, or immersive cardio experiences, Freemotion’s all-in-one equipment portfolio can now address every element of a well-rounded workout. From the advanced cable technology of the GENESIS line to the sleek new Freemotion free weights by ZIVA, members will have everything they need to train, recover, and stay motivated.
“We’re delighted to partner with Freemotion in delivering next-level strength tools that complement their renowned cardio and cable equipment,” said Mitch Carlin, CEO, ZIVA North America. “By combining our expertise in free weight manufacturing with Freemotion’s global reach and innovation, together we’re empowering facilities to offer truly premium training experiences.”
About Freemotion Fitness
Freemotion is the commercial division of iFIT Inc., the global leader in interactive fitness technology. With a history of pioneering industry-first cardio and cable-based strength equipment, Freemotion continues to redefine the fitness landscape through connectivity, technology, and unparalleled innovation. Powered by the iFIT platform’s thousands of on-demand workouts, Freemotion remains at the forefront of immersive training solutions that help users everywhere live healthier, more active lives.
About ZIVA
Founded in 2008, ZIVA has become a worldwide leader in free weight and functional training equipment, renowned for combining premium materials, artful design, and maximum performance. Drawing inspiration from ancient Eastern philosophies and innovative engineering, ZIVA’s products are trusted by elite gyms, hotels, and wellness facilities across the globe.
For more information on the new Freemotion free weight lineup by ZIVA—or to explore Freemotion’s full range of cardio, strength, and functional solutions—visit FreemotionFitness.com or contact your local Freemotion representative.