Soho Works X Freemotion
The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
iFIT Partners with Soho Works to Launch Exclusive Fitness Space for Members
iFIT, Inc. is proud to announce its partnership with Soho Works, the global network of collaborative workspaces. Together, they’ve created an exclusive fitness space featuring their two iconic brands, Freemotion and NordicTrack, augmented by access to the iFIT subscription platform, that brings world-class health and wellness solutions to Soho Works members whether they are in the office or on-the-go.
This partnership underscores iFIT’s mission to empower people to live healthier, more active lives by integrating advanced fitness equipment and technology into the places people work, creating a seamless balance between productivity and personal well-being.
A Fitness Space Like No Other
The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
The new gym space at the Soho Works 55 Water location includes a wide range of equipment from Freemotion Fitness including their best cardio machines such as the popular Freemotion Incline Trainer and NordicTrack Studio Bike, as well as the innovative GENESIS Dual Cable Cross strength machine and more.
In addition to the equipment in the gym space, all Soho Works members receive access to the iFIT app and subscription service, allowing them to have a more personalised fitness experience whether on-machine in the gym or on the go through the iFIT app on their phone or tablet. This comprehensive lineup ensures that Soho Works members have access to a variety of workout methods and modalities, creating a more inclusive and engaging fitness experience.
Why This Partnership Matters
“Soho Works is built on the idea of creating spaces that support creativity and collaboration. By partnering with iFIT, we’re extending that ethos into wellness,” said Ethan Figueroa-George, Head of Operations at Soho Works. “This fitness space is more than just a gym—it’s a place where our members can recharge, refocus, and thrive, both professionally and personally.”
iFIT shares this commitment to innovation and inclusivity. Mark Watterson, CEO at Freemotion, added: “We’re proud to bring our cutting-edge fitness solutions to Soho Works. Together, we’re redefining what it means to combine work and wellness, offering members a truly holistic experience.”
The Future of Hybrid Work and Wellness
As work and lifestyle continue to converge, this partnership positions Soho Works and iFIT at the forefront of the hybrid movement, providing members with the tools they need to achieve balance in all aspects of life.
For more information about the Soho Works x Freemotion fitness space, please contact sales@FreemotionFitness.com .
About iFIT, Inc.
iFIT Health & Fitness is a global fitness and connected content company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across the globe. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT intelligent fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Utah, the company offers immersive, adaptive, personalised workout experiences for athletes and amateurs at every fitness level and interest. iFIT.com