Case Studies
Explore expert perspectives, company news, press releases, and practical resources for building fitness spaces that perform.

Multi-location fitness club in Pennsylvania looking to stand out from local competition.
Distinguishing yourself from the competition: How Freemotion helped create a unique offering

Community centre replacing ageing equipment to modernise its busy fitness offering.
Walker Ice and Fitness in Walker, Michigan has established itself as the place to be for community events, classes, activities and of course, skating.

Six New Hampshire gyms rebranding from Gold's Gym to a modern functional training experience.
Starting over from scratch can be intimidating. But when the leaders at FITLAB fitness club decided to completely rebrand, Freemotion helped make the move exciting, easy and most of all, successful.

Award-winning San Diego gym elevating its top-tier membership with a premium fitness offering.
The leaders at Chuze Fitness have always tapped Freemotion’s Master Coach Training to teach their personal trainers.