Case Studies
Explore expert perspectives, company news, press releases, and practical resources for building fitness spaces that perform.

Massachusetts tennis club turns its gym floor into a personal training revenue stream.
Westfit Tennis Club has been a Freemotion fan for years. But until recently, the well-known fitness hub has only been using their Freemotion Genesis DS line as a training tool.

Pop culture brand building an on-site gym to keep their creative team active.
If you’re a collector of pop culture items, there’s more than a little chance you’ve heard of Funko.

Global HIIT studio brand seeking a treadmill built specifically around their signature workout.
There’s no denying the power of the Orangetheory Fitness workout. The high-octane, high-calorie burn workout is sweeping the globe because it’s fun, community-based, and, ultimately, because it delivers results.

Atlanta's fastest-growing boutique studio built around personal, interval-based incline training.
Having a ‘BLAST’: Why one of the nation’s top emerging boutique studios chooses to ‘elevate their workout’ with the Incline Trainer

The college updated its rec space for modern student needs.
When this small-town college wanted to update its rec space to keep with the modern needs of their students, they turned to Freemotion.

Multi-location fitness club in Pennsylvania looking to stand out from local competition.
Distinguishing yourself from the competition: How Freemotion helped create a unique offering

Community centre replacing ageing equipment to modernise its busy fitness offering.
Walker Ice and Fitness in Walker, Michigan has established itself as the place to be for community events, classes, activities and of course, skating.

Six New Hampshire gyms rebranding from Gold's Gym to a modern functional training experience.
Starting over from scratch can be intimidating. But when the leaders at FITLAB fitness club decided to completely rebrand, Freemotion helped make the move exciting, easy and most of all, successful.

Award-winning San Diego gym elevating its top-tier membership with a premium fitness offering.
The leaders at Chuze Fitness have always tapped Freemotion’s Master Coach Training to teach their personal trainers.