Industry Insights
Explore expert perspectives, company news, press releases, and practical resources for building fitness spaces that perform.
Athletech News Most Innovative 2025
iFIT, Inc., a global leader in connected fitness and interactive content, is proud to announce its inclusion in Athletech News' prestigious list of the Most Innovative Fitness & Wellness Companies of 2025. This recognition underscores iFIT's commitment to revolutionising the fitness industry through cutting-edge technology and immersive experiences.
Soho Works X Freemotion
The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
New EPIC Plate Loaded Line
Strength training should empower every athlete—whether seasoned lifters or newcomers—without intimidation. With precision engineering and next-level durability, Freemotion’s EPIC Plate Loaded Series redefines plate-loaded training, offering gym operators an exceptional return on investment while providing users with a robust, biomechanically optimised lifting experience.
Freemotion X Ziva
Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
The William Vale
The new partnership will give hotel guests unprecedented wellness and connected fitness experiences in the newly transformed Fitness Centre, in-room, and throughout the property.
Freemotion Fitness Becomes “Freemotion from iFIT”
ICON Health & Fitness – parent company of commercial fitness equipment specialist Freemotion Fitness – has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”).
Introducing iFIT Mind
iFIT enters the mental health space with iFIT Mind while pledging $75,000 to the National Alliance on Mental Illness and to the American Foundation for Suicide Prevention (AFSP).
Freemotion Launches the 22 Series
Freemotion launches the 22 SERIES powered by iFIT®, the only interactive connected cardio experience for fitness facilities
Freemotion Parent Receives $200mil Investment
ICON’s $200 million growth investment to further position Freemotion at the forefront of connected fitness in the commercial sector
Freemotion Makes Key Hire with Jeff Esswein
Industry vet Jeff Esswein to join Freemotion as Vice-President of Strategic Accounts & Digital Content.
Freemotion Fitness Launches Fusion Team Training
Freemotion Fitness, one of the industry’s leading innovators, has launched FUSION Team Training, a revolutionary new group training format, unlike anything we’ve seen before.
One Million Masks
iFIT, the leader in interactive connected fitness, sister brand to Freemotion and owned by ICON Health & Fitness, announces the donation of one million medical-grade surgical masks to the State of Utah to assist in America’s fight against COVID-19.