Industry Insights
Explore expert perspectives, company news, press releases, and practical resources for building fitness spaces that perform.
Modernising Strength Training: The Importance of Upgrading Cable Equipment
Peak season puts added pressure on every part of a fitness facility. Discover how proactive planning, equipment evaluation, and operational improvements can help operators create a smoother, more engaging member experience before the busy season begins.
Rethink Safety on the Pilates Floor
Traditional reformers can create friction around safety, supervision, and member confidence. Discover how NordicTrack reformers powered by iFIT are helping facilities reduce risk, simplify onboarding, and create a more scalable Pilates experience.
Fitness That Speaks Their Language
Discover how iFIT’s professionally dubbed Spanish-language workouts are helping facilities create more inclusive, engaging fitness experiences. With 300+ Spanish workouts and support for 10 languages, Freemotion is helping operators better connect with a wider range of members.
Egym and iFIT Expand Connected Training Through New Cardio Integration
EGYM, a global leader in smart fitness and health technology, and iFIT announce the integration of iFIT portfolio brands Freemotion and NordicTrack into the EGYM ecosystem. Launching today, the new best-in-class cardio i
iFIT and Arcis Golf Expand Partnership to Deliver Exclusive Golf-Fitness Content and Equipment Nationwide
iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to includ
Freemotion Now an Approved Global Vendor for Crunch Fitness
Freemotion a division of iFIT, Inc., is proud to announce its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550 locations and over 3.5 million members, known for its high-energy clubs and
Huguley Fitness Centre
The award-winning Texas Health Huguley Fitness Centre’s journey exemplifies the transformative power of a strategic partnership with Freemotion. Adopting a holistic approach to fitness centre revitalisation, Freemotion was able to prioritise inclusivity, engagement, and innovation, resulting in the fitness centre not only achieving financial success but also solidifying its position as a trusted provider of health and wellness services in the Texas community.
Athletech News Most Innovative 2025
iFIT, Inc., a global leader in connected fitness and interactive content, is proud to announce its inclusion in Athletech News' prestigious list of the Most Innovative Fitness & Wellness Companies of 2025. This recognition underscores iFIT's commitment to revolutionising the fitness industry through cutting-edge technology and immersive experiences.
Soho Works X Freemotion
The new Soho Works gym powered by iFIT is equipped with a variety of both Freemotion and NordicTrack machines, ensuring members have access to diverse workout options tailored to their goals.
New EPIC Plate Loaded Line
Strength training should empower every athlete—whether seasoned lifters or newcomers—without intimidation. With precision engineering and next-level durability, Freemotion’s EPIC Plate Loaded Series redefines plate-loaded training, offering gym operators an exceptional return on investment while providing users with a robust, biomechanically optimised lifting experience.
Freemotion X Ziva
Freemotion Fitness, the commercial division of iFIT Inc. – a global fitness and connected content company – is thrilled to announce an exciting new partnership with ZIVA, a global leader in premium free weight and functional fitness equipment. Through this collaboration, ZIVA will manufacture a line of Freemotion-branded free weight products, expanding Freemotion’s portfolio of strength and functional solutions to meet the ever-evolving needs of fitness facilities around the world.
The William Vale
The new partnership will give hotel guests unprecedented wellness and connected fitness experiences in the newly transformed Fitness Centre, in-room, and throughout the property.